Inspiring visitors for more than 30 years
Use our network to reach out to millions of avid travellers around the world and help them create lasting memories in your destination!
What are the benefits of Destination Marketing?
- Connects the destination with an audience interested in travelling
- Shows customers what their travel experience could be like if they visit
- Creates a destination brand
- Supports local businesses connected with the travel industry
Achieve this and more by partnering with
In Your Pocket
650,000+
Monthly readers
1,500,000+
Guides printed annually
110,000
Social followers
93,000
Newsletter subscribers
Digital advertising
A brand that readers (and Google) trust
• Quality content from passionate travel professionals
• A unique voice that readers trust
• 84% organic traffic
• Top ranked pages for nightlife, food and quirky sights
• High domain authority (71 on Moz, 73 on Ahrefs - January 2023)
With our new digital packages your destination can increase its visibility, and attract more travellers, expats and locals as customers. What's more, you can also benefit from our high authority ranking to help your own website rank on the first page of Google search results.
Destination content
In Your Pocket now covers more than 300 individuals destinations and 1000s of points of interest all over the world.
Our native English-speaking editors put themselves in the shoes of foreign tourists while visiting your destination to create witty, informative and insightful copy of the highest standard.
Benefit from varied, rich content populated with factual information and specific words or terms, with sought-after, essential information, inspiring, custom-picked visuals and much more.
Marketing for your destination
With our website and partners, you will reach an international audience looking for destination ideas or already at the planning stage, thanks to our website, which has been inspiring travellers from all over the world for decades. Target our audience by language, location and other specific criteria to make your campaign more effective.
In Your Pocket’s content is used by millions travellers around the world, who interact with it in different ways and at different stages of their travels. A partnership In Your Pocket ensures that you get in contact with the traveller at just the right time!
What our long-time readers and fans say
Don't just take our word for it.
"The secret of the In Your Pocket guides is that, unlike many expensive travel guides, they are written by native English speakers living in the city they are writing about. That can lend itself to frank, matteroffact advice about your destination rather than jaded impressions from worldweary professional travel writers."
The Irish Times
"In Your Pocket: a cheeky, wellwritten series of guidebooks."
New York Times
"Very impressive … Practical things, such as getting around, are covered in great detail and look bang up to date. Reviews of places to eat and drink are plentiful and knowledgeable, and there are informative reads on a variety of subjects."
The Daily Mail 'Website of the Week'
"is a brilliant resource written by excellent writers whose slant is always 'off the trail'."
The Guardian
"Brutal honesty which leaves the reader convinced of the author's credibility."
Wall Street Journal
"the most reliable source"
The Observer
Plans for all budgets
Our Day Tripper digital plan will get your destination featured on our local country pages, with all the essential sights and information visitors we need to get started, while Short Break and Local Expert plans provide even more content, as well as interviews, social media promotion, inclusion on our homepage, and even a personal visit by a member of our expert editorial team. Have questions or interested in a customised package? Contact us at joinus@inyourpocket.com
#1 Day Tripper
- 30 POIs
- 1 Long-form articles
- 2 Compiled listicles
- 1 International article
Paid social promotionInterviewGlobal newsletterHomepage promotion
€4000
#2 Short Break
- 50 POIs
- 3 Long-form articles
- 4 Compiled listicles
- 1 International articles
- Quarterly social media
1 InterviewGlobal newsletterHomepage promotion
€7000
#3 Local Expert
- 80 POIs
- 5 Long-form articles
- 6 Compiled listicles
- 2 International articles
- 1 Interview
- Bi-monthly social media
- Global newsletter
- Homepage promotion
€11000
Further information
POIs: can be sightseeing attractions, venues such as restaurants, cafes, bar or shops, or annual events and more (average length 50-100 words). See example here.
Long-Form Articles: in-depth feature articles that delve deeper into the unique history, gastronomy, attractions, nightlife, etc of a destination. See example here.
Compiled Listicles: Visually appealing list-type articles that are perfect for sharing on social media
International Articles: POIs, topics or entire destination included articles covering multiple countries (eg 'Best Foodie Destinations in the Baltics', 'Top Family Destinations in Europe', '10 Small Towns to Visit in 2023', etc). See example here.
International Articles: International articles guaranteed that your destination is placed amongst a selection of the best places to visit in specific categories, eg 'The best family-friendly cities in Europe', 'Central Europe's best destinations for adventurous travellers', etc. See example here.
Interviews: long-form written interviews conducted remotely with local personalities of destination's choice, including mayor, tourist board director, chefs, artists, etc. See example here.
Global newsletter: Our monthly global newsletter goes out to an engaged subscriber base of more than a 120,000 travel enthusiasts, most of whom currently live in or frequently visit Europe, and are especially interested in more off the beaten path destinations. See example here.
Editorial Visits: Travel and accommodation expenses not included
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Add your destination today!
Still have questions? Or would like to discuss the options outlined above? We'd love to hear from you at joinus [at] inyourpocket.com
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